Kerala Tourism has started a worldwide unique campaign “Kerala Cuisine Contest 2020-21” to promote the destination. It requires the participants to cook any of the Kerala dishes and share the cooking video on the official webpage created for the contest. Just a month after its launch, the campaign received 3,000-plus registrations from various countries, including Poland.
Kerala Tourism has shared more than 100 cooking videos on its website to help assist the newbies in cooking the dishes. The minimum duration of the video is three minutes and the maximum five minutes with the file size of 1 entry not exceeding 500 MB. The winners will get an all-paid seven-night family trip to Kerala, once the Covid-19 situations gets under control.