Auchan has launched the ” Nowe Życie by Auchan ” campaign , and will sell used clothing from well-known brands at very low prices – from PLN 7 to PLN 35! Everything sorted and washed just like in classic second hand shops. Customers will be able to buy clothes, incl. the following brands: Guess, Calvin Klein, Tommy Hilfiger, Nike, Mango, Zara and many others.
Auchan indicates that the introduction of used clothing for sale is a response to the expectations of those customers who are interested in “using clothing and buying branded used clothing at discount prices”. As part of the “Nowe Życie by Auchan” campaign, products of such brands as:
- Tommy Hilfiger,
- Ralph Lauren,
- Calvin Klein,
- Pepe Jeans,
- Mango, Zara,
- Abercrombie & Fitch,
- Massimo Dutti.
The offer includes women’s, men’s and children’s clothing. Customers will find “t-shirts, dresses, skirts, shorts, shorts, trousers, polo shirts, shirts, blouses, jumpsuits and sweatshirts”. The chain promises really low prices from PLN 7 to PLN 35 depending on a specific product group.
The project “Nowe Życie by Auchan” will initially appear as a pilot in five hypermarkets: Kraków Bronowice, Kraków Bora, Katowice Reńców, Warszawa Wola and Warszawa Jubilerska. However, Auchan reports that the project may also appear in other stores in the second half of the year.
We must remember that only a small percentage of textiles worldwide are recycled. Polish customers more and more often want to have a real impact on the environment, e.g. by using products for a longer time, make conscious choices, and also look at fashion from an ecological point of view. The opportunity to buy used clothing from well-known and respected brands fits perfectly in this trend. The New Life by Auchan concept is also an important element of the Auchan 2022 strategy. We believe that our customers will positively accept our proposal, the first opinions are very encouraging – says Radosław Dac, Product Director of Auchan Retail Polska about the campaign.